The Wet Brush looks like an ordinary hair brush, but with just one use, women, men and children will learn why it’s the world’s best detangling brush! The magic of the Wet Brush is in the specially formulated IntelliFlex bristles. IntelliFlex bristles are thin, strong and very flexible. They have intelligent flexibility – flexible on one stroke and firm on the next. Used on wet or dry hair, the adaptive flexibility of IntelliFlex eliminates all tugging, tearing, pulling and ripping. No split ends, no hair loss. In addition, the ball tip bristles provide a massaging action that stimulates circulation at the follicle and is a proven benefit for hair health. It provides healthy brushing and detangling, creating the perfect transition from wash to style!